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Title details for The Fortune Cookie Principle by Bernadette Jiwa - Wait list

The Fortune Cookie Principle

by Bernadette Jiwa
Bernadette Jiwa
Audiobook
Listen to a sample Listen to a sample
It's not how good you are. It's how well you tell your story. Big corporations might have huge marketing and advertising budgets but you've got a story. Your brand story isn't just what you tell people. It's what they believe about you based on the signals your brand sends. The Fortune Cookie Principle is a brand building framework and communication strategy consisting of 20 keys that enable you to begin telling your brand's story from the inside out. It's the foundation upon which you can differentiate your brand and make emotional connections with the kind of clients and customers you want to serve. The most successful brands in the world don't behave like commodities and neither should you. A great brand story will make you stand out, increase brand awareness, create customer loyalty and power profits. Isn't it time to gave your customers a story to tell? The Fortune Cookie Principle will show you how.
Expand title description text
Publisher: Ascent Audio Edition: Unabridged

OverDrive Listen audiobook

  • ISBN: 9781469026916
  • File size: 104641 KB
  • Release date: August 13, 2013
  • Duration: 03:38:00

MP3 audiobook

  • ISBN: 9781469026916
  • File size: 104654 KB
  • Release date: August 13, 2013
  • Duration: 03:37:58
  • Number of parts: 3

Formats

OverDrive Listen audiobook
MP3 audiobook

subjects

Business Nonfiction

Languages

English

It's not how good you are. It's how well you tell your story. Big corporations might have huge marketing and advertising budgets but you've got a story. Your brand story isn't just what you tell people. It's what they believe about you based on the signals your brand sends. The Fortune Cookie Principle is a brand building framework and communication strategy consisting of 20 keys that enable you to begin telling your brand's story from the inside out. It's the foundation upon which you can differentiate your brand and make emotional connections with the kind of clients and customers you want to serve. The most successful brands in the world don't behave like commodities and neither should you. A great brand story will make you stand out, increase brand awareness, create customer loyalty and power profits. Isn't it time to gave your customers a story to tell? The Fortune Cookie Principle will show you how.
Expand title description text
Business Nonfiction
  • Details

    Publisher:
    Ascent Audio
    Edition:
    Unabridged

    OverDrive Listen audiobook
    ISBN: 9781469026916
    File size: 104641 KB
    Release date: August 13, 2013
    Duration: 03:38:00

    MP3 audiobook
    ISBN: 9781469026916
    File size: 104654 KB
    Release date: August 13, 2013
    Duration: 03:37:58
    Number of parts: 3

  • Creators
  • Formats
    OverDrive Listen audiobook
    MP3 audiobook
  • Languages
    English