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Title details for Asking Questions by Norman M. Bradburn - Available

Asking Questions

by Norman M. Bradburn
Seymour Sudman
ebook
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Since it was first published more than twenty-five years ago, Asking Questions has become a classic guide for designing questionnaires?the most widely used method for collecting information about people's attitudes and behavior. An essential tool for market researchers advertisers, pollsters, and social scientists, this thoroughly updated and definitive work combines time-proven techniques with the most current research, findings, and methods. The book presents a cognitive approach to questionnaire design and includes timely information on the Internet and electronic resources. Comprehensive and concise, Asking Questions can be used to design questionnaires for any subject area, whether administered by telephone, online, mail, in groups, or face-to-face. The book describes the design process from start to finish and is filled with illustrative examples from actual surveys.

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Publisher: Wiley Edition: 1

OverDrive Read

  • ISBN: 9781119214762
  • File size: 8365 KB
  • Release date: May 17, 2004

EPUB ebook

  • ISBN: 9781119214762
  • File size: 8365 KB
  • Release date: May 17, 2004

Formats

OverDrive Read
EPUB ebook

subjects

Business Nonfiction

Languages

English

Since it was first published more than twenty-five years ago, Asking Questions has become a classic guide for designing questionnaires?the most widely used method for collecting information about people's attitudes and behavior. An essential tool for market researchers advertisers, pollsters, and social scientists, this thoroughly updated and definitive work combines time-proven techniques with the most current research, findings, and methods. The book presents a cognitive approach to questionnaire design and includes timely information on the Internet and electronic resources. Comprehensive and concise, Asking Questions can be used to design questionnaires for any subject area, whether administered by telephone, online, mail, in groups, or face-to-face. The book describes the design process from start to finish and is filled with illustrative examples from actual surveys.

Expand title description text
Business Nonfiction